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Aug 28, 20172 min read
Creating Marketing Copy That Gets Read
In Confessions of an Advertising Man, David Ogilvy, founder of the highly regarded advertising agency Ogilvy & Mather, wrote,...
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Aug 10, 20172 min read
Maximizing Your Multichannel Advantage
Did you know that 72% of consumers say they would rather connect with brands and businesses in a multichannel environment (SailThru)? And...
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Jul 21, 20172 min read
Does 1:1 Printing Really Make a Difference?
More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI....
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Jul 3, 20172 min read
Customer Insight Is Key to Personalization
What’s the secret to personalized printing success? It can be summed up in a single word: relevance. You can “personalize” a document...
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Jun 15, 20172 min read
What Is Really Motivating Your Customers?
When we think about motivating consumers to make a purchase, we think about using the right mailing list, creating the right offer, and...
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May 24, 20172 min read
Study: Cross-Channel Marketing Use Nearly Doubles
If you’re wondering whether it’s worth the effort to expand the number of marketing channels you are using and invest in deeper...
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May 1, 20171 min read
6 SEO Terms to Know
You may have heard of Search Engine Optimization (SEO) before, but do you understand its meaning and importance? SEO is essential to the...
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Apr 13, 20172 min read
Positioning Your Business for Tomorrow
Do you see marketing as a sprint or a marathon? Increasingly, marketers are taking the marathon view, developing their plans to focus on...
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Mar 30, 20171 min read
How Much Do Bad Addresses Cost You?
You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? Just how costly...
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Mar 1, 20172 min read
Building Relationships Builds Your Business
We often hear this question, “What is the best way to attract and retain new customers?” The answer you will most often find is...
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Feb 13, 20172 min read
5 Ways to Build Your Direct Mail List
Looking to build or expand your mailing list? If so, you have more options than the standard approaches of purchasing a targeted list or...
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Jan 25, 20172 min read
2017 Marketing – Focusing on the Customer Experience
What sets your business apart? While another business might offer the same services as you, the experience you give your customer or...
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Jan 9, 20171 min read
Maximizing Your Return on Mailings
If your mailing is over-sized, personalized and relevant, it stands out. People want to read more. Here are some techniques for...
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Dec 30, 20162 min read
2017 Social Trends: 5 Quick-Hits
As we wrap up the calendar year, we want to ensure that you are up-to-date on upcoming and current social trends that you can expect to...
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Dec 5, 20162 min read
Essentials for Marketing Success
There are key essentials you will need when marketing your company. Here are a few tips on pieces to complete the marketing puzzle for...
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Nov 21, 20162 min read
What Makes a Great Website?
Nothing sets your business apart quite like a high-quality and easy-to-navigate website. The process of creating, maintaining or updating...
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Nov 3, 20162 min read
Keeping in Touch Makes the Difference
Everyone is busy. You’re busy, your customers are busy. It’s understandable that having consistent communication with your customers...
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Oct 14, 20162 min read
Tips for Marketing During the Holidays
The holiday season may be a busy and expensive time for customers, but there is still a need to keep your marketing efforts ramped up...
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Sep 22, 20161 min read
Why is Direct Mail Timing so Important?
Hitting the right window can make the difference between recipients saying, “That’s me!” and the piece being rejected out of hand....
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