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Oct 16, 20182 min read
Want Better Results? Drip It!
Which marketing technique works better? Communicating everything to your prospects all at once, or feeding them pieces of your message...
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Sep 24, 20182 min read
Want Attention? Use Surprise!
Every year, we look forward to the Superbowl—for the ads, of course. Superbowl ads are known for their funny twists. The laugh comes from...
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Sep 7, 20182 min read
Can Print Drive Social Media Engagement? You Bet!
Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal...
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Jul 30, 20182 min read
3 Tips for QR Code Success
You see QR Codes everywhere these days. These black-and-white boxes can be scanned with any mobile phone using QR Code scanning software...
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Jul 10, 20182 min read
3 Steps to Rocking Your 1:1 Print Marketing Campaign
You’ve seen the power of 1:1 print marketing and decided to give it a try. From data to customer profiling to layout and design, however,...
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May 3, 20182 min read
Want More Loyalty? Reward Your Customers!
One of the most powerful ways to deepen customer loyalty is to reward your customers for sticking with you. This is why loyalty programs...
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Apr 13, 20182 min read
Want Great Direct Mail? Do This!
Want to get the most out of your direct mail budget? Want to get the maximum return on your investment? Here are five ideas that, while...
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Apr 6, 20181 min read
Is Investing in Data-Driving Messaging Worth It?
Still on the fence about investing in data-driven messaging for your print campaigns? It takes additional time and expense to develop...
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Mar 15, 20182 min read
What’s Your Plan to Re-Engage Lapsed Customers?
What’s Your Plan to Re-Engage Lapsed Customers? You’ve worked hard to obtain great customers, and you have an ongoing direct mail program...
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Feb 11, 20181 min read
What Makes Top Marketers Tick?
What are the world’s top marketers thinking as they enter 2018? Salesforce.com decided to ask them. Every year, the company surveys...
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Jan 23, 20181 min read
Top Characteristics of Satisfied Customers
What makes a customer satisfied or unsatisfied in doing business with you? A recent survey from MarketingSherpa provides important...
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Jan 9, 20182 min read
Planning an Event? You Need These 7 Items!
Are you planning an event? If so, marketing needs to go beyond direct mail and email. It requires a comprehensive strategy that ensures...
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Dec 26, 20171 min read
10 Reasons Why Direct Mail Is a Life Hack
Is direct mail a life hack? According to LifeHack.org, the answer is yes. At least, it’s a marketing hack every company should know. Here...
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Dec 14, 20171 min read
Peace
At Lexinet we choose peace. Here are some of our favorite quotes about peace. "Peace cannot be kept by force; it can only be achieved by...
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Dec 5, 20172 min read
Perks of Using USPS
At Lexinet, we work with the United States Postal Service every day to ship and mail thousands of pieces. Many are not aware of all the...
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Nov 6, 20171 min read
Why 1:1 Print Beats Online “Targeting”
If you want to communicate quickly and inexpensively, online marketing can be a powerful tool. But if you want relevant marketing...
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Oct 23, 20171 min read
National Women's Small Business Month
October has been a busy and exciting month at Lexinet. We launched our newly redesigned website, started prepping for holiday card season...
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Oct 11, 20172 min read
Why Cross-Channel Consistency Is So Important
Whether you are using direct mail, email, mobile, or signage, you have likely heard people talking about the importance of the...
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Sep 24, 20171 min read
Benefits of Using Triggered Emails
When it comes to boosting response rates, there is nothing like combining direct mail with email. Even better when both are personalized....
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Sep 6, 20172 min read
Does Personalization Really Work?
We are seeing 1:1 printing or “print personalization” more and more places these days. Direct mail. Follow-up marketing collateral....
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