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Nov 14, 20192 min read
Five Keys to Customer Acquisition
Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct...
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Nov 4, 20192 min read
Keep the Conversation Going!
When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation....
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Oct 17, 20192 min read
Got Incentive? Are You Matching the Right Incentive to the Right Audience?
Incentives can be critical to getting people to respond to your marketing offer, and not every incentive will motivate every buyer. The...
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Oct 8, 20192 min read
Are You Giving Your Mailing List Enough Love?
Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? If so,...
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Oct 2, 20192 min read
9 Components Every Marketing Campaign Must Have
Want to make your marketing campaigns the most effective they can be? Be sure to hit all of the key marketing components. Most marketers...
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Sep 25, 20192 min read
Profile before you personalize
Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean...
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Aug 22, 20192 min read
9 Buyer Types to Keep Your Eye On
Do You Know These 9 Buyer Types? Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different...
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Jul 23, 20191 min read
Top Reasons to Use More Visual Content
You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter. You know your audience. Your...
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Jun 25, 20192 min read
How Strong is your Direct Mail Foundation?
Designing a new direct mail campaign? Let the creativity flow! However, the basics still need to come first. Before setting your designer...
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Jun 13, 20191 min read
Not Personalizing Yet? 3 Data Points You Need to Know
Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a...
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May 23, 20192 min read
The Hottest New Market: Your Own Customers!
Often, when we want to boost revenues, we think about drumming up new customers. But why not look to your existing customers instead? You...
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May 3, 20192 min read
Language Your Audience “Gets”
Whether you are writing copy for a postcard or an email, the language you use matters. Just like products and images, the wording you...
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Apr 5, 20192 min read
Want Better Results? Go Interactive!
If you want to sell a kid a toy, invite him to play with it in the toy store. Once the child pushes the buttons, pulls the levers, and...
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Mar 18, 20192 min read
Paper Promotes Healthy Forests
Don’t try to pull a fast one on today’s consumers. They are more educated than ever. This includes greenwashing. Despite the many claims...
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Mar 12, 20192 min read
Closing the Customer Perception Gap
Ever wonder what your customers really think about you? Instead of guessing, it’s a good idea to ask. Customer surveys sent by direct...
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Feb 20, 20192 min read
5 Steps to Customer Loyalty
What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors...
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Feb 6, 20192 min read
Bring Out the Best in Your Channels
From a consumer perspective, there isn’t print marketing or digital marketing. It’s all just marketing. What consumers care about is the...
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Jan 9, 20192 min read
3 Secret Benefits to Print over Digital
In a world infatuated with digital, print marketers have a secret in their pockets—print. Here are three reasons why print still packs a...
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Dec 20, 20182 min read
Marketing Budgets Soar!
Every year, Target Marketing surveys its readership to identify trends for the upcoming marketing year. This year, its “2019 Marketing...
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Nov 13, 20182 min read
How Do You Know You’re Spending Smart Money?
So you’ve started personalizing your direct mail campaigns. But how do you know if your efforts are effective? That you’re using the...
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