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Mar 7, 20222 min read
Is Brand Awareness Worth the Investment?
We all want to sell more products and services, and for decades, brand #awareness has been the subject of research and study. Is this a...
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Feb 21, 20222 min read
Keep Them Thinking About You
In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your...
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Feb 7, 20222 min read
Effective Communication Breeds Customer Loyalty
Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated...
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Jan 5, 20222 min read
5 Fun Stats to Inform Your Fundraising
As a #nonprofit, you know the importance of personalized #directmail. Most likely, you are already personalizing your #mailers by the...
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Nov 2, 20212 min read
Sell More by Upping the "Feels"
Increasingly, marketers understand the power of #emotions. Product features and benefits are essential, but someone’s need, connection,...
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Oct 5, 20212 min read
Customer Retention Ideas that Don't Involve Price
Since the start of the pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially...
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Sep 27, 20212 min read
Survey: Print is Safe, Secure, Trustworthy, and Eco-Friendly
If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a...
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Aug 20, 20211 min read
Where to Focus
Lexinet has been in business for 30 years. We continuously watch and adapt to how marketing trends change year to year. The last year...
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Jun 21, 20212 min read
How to make Direct Mail copy better
What’s one of the keys to creating great Direct Mail copy? Keeping it tight! Over the years, the amount of #copy used in Direct #Mail...
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May 19, 20212 min read
Do Your Customers Feel Valued?
Customers can change their mind at any time. One survey found that, even though 72% of consumers were highly satisfied with the products...
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May 3, 20212 min read
Marketers Identify Their #1 Priority: Customer Experience
If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX),...
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Mar 31, 20212 min read
Top Reasons Consumers Open Mail
The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason...
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Mar 2, 20212 min read
Content Marketing Ideas
Content marketing is one of the most important ways that people find and connect with you. You can deliver #content through print and...
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Jan 26, 20212 min read
Marketing Mailings - It's in the Details
Looking at revamping your #marketing mailings in 2021? Here are a few details to consider. 1. Fit your format. Before you start your...
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Jan 6, 20212 min read
The Power of Marketing Local
Consumer trends of 2020 included moving to the suburbs and being home more often. The suburbanization of America and the amount of time...
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Dec 15, 20202 min read
Five Top Marketing Strategies
Compete with the best. That’s a powerful motto. Here are five #marketing strategies used by top marketers that you should be using. Let’s...
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Nov 18, 20202 min read
4 Steps to Effective Targeting
When creating any direct #mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for...
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Oct 23, 20201 min read
Introducing Agent Z Marketing
Lexinet created and developed a new marketing portal, Agent Z Marketing, based on demand in the #salon and #spa industries for affordable ma
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Oct 19, 20202 min read
QR Codes Connect Customers
Utilizing QR codes connects print marketing to a digital experience, giving customers access to the information they want and need.
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Sep 29, 20202 min read
Personalize Fundraising Marketing
Fundraising is the lifeblood of any #nonprofit. If you want people to give to your mission, they need to know about your mission, care about
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