During Times of Uncertainty, Market Like a Leader
In today’s times of uncertainty, it can be challenging to know how to strike the right tone. While consumer spending remains strong,...
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Jan 17, 20232 min read
5 Tips for Data You Can Trust
The success of your marketing campaigns hinges on having excellent, reliable data. But how can you be sure that you are working with data...
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Dec 30, 20222 min read
Turning a Bank from “Stodgy” to “Personal”
Do you always need lots of data to make your mailings seem personal? No. Take the example of MB Financial, a Chicago-based financial...
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Dec 16, 20222 min read
Designing an Effective Postcard
One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way to get your message in front of potential...
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Dec 5, 20222 min read
Digital Takes Your Printing Green!
Everybody wants to go green these days. Did you know that one of the easiest ways to do that is to switch to digital and 1:1 printing?...
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Nov 14, 20222 min read
Four Data "Buckets" and How They Can Benefit Your Messaging
Shoppers today expect their marketing messages to be highly targeted to their wants and needs. The good news is there is a ton of data...
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Oct 17, 20222 min read
Be Authentic and Connect with Customers
Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but someone’s need, fear, or...
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Sep 30, 20222 min read
What Is Reciprocity? How Can It Boost Sales?
It’s happened to all of us. We receive a fundraising mailer that includes a set of free address labels or an inexpensive bookmark. There...
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Aug 29, 20222 min read
5 Tips for Better Multichannel Campaigns
With your customers being bombarded with so many different channels daily, how do you pick the right channel(s) to get your message...
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Aug 8, 20222 min read
5 Tips for Letting Psychology Propel Your Marketing
Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends...
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Jul 18, 20222 min read
Want It to Be Personal? 10 Questions to Ask
According to the research firm McKinsey, 76% of consumers say that receiving personalized communications is a key factor in prompting...
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Jun 27, 20222 min read
Creating a Sustainable Package
Consumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of consumers say they...
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Jun 6, 20222 min read
Get the Most Out of Personalized Print
You increase your response and conversion rates by personalizing your message, whether in print or email. But "personalizing" doesn't...
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May 23, 20222 min read
What Matters More Than Products, Services, and Price? Customer Experience!
When two companies offer similar products, what differentiates one from another? It’s more than the price. There is something even more...
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May 9, 20222 min read
Personalization Spells "Respect"
You come home from work and discover that you received a direct mail piece. Nice! We all love mail. But then you talk to your neighbor,...
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Apr 25, 20222 min read
5 Ways to Maximize Your Print Investment
Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with...
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Apr 4, 20222 min read
Not All Targeted Marketing Looks the Same
Targeting is the foundation of any highly effective marketing campaign, but there are different ways to slice and dice your list based on...
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Apr 1, 20221 min read
Earth Day, Every Day
Ideas to encourage environmental action in the workplace. The first Earth Day launched April 22, 1970. For the last 50 years we remind...
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Mar 28, 20222 min read
The Best Place to Get Data About Customers? From Customers Themselves!
Just as making an outstanding meal takes the freshest, most flavorful ingredients, creating an exceptional #marketing #campaign starts...
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Mar 7, 20222 min read
Is Brand Awareness Worth the Investment?
We all want to sell more products and services, and for decades, brand #awareness has been the subject of research and study. Is this a...
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