Lexinet

As a marketer, you know the value of email. You may also see the value of print marketing. But do you know the areas where one is better...

What does it take to create customer loyalty, the kind of loyalty that makes customers stick with you, even when their favorite sales...

Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing...

In today’s times of uncertainty, it can be challenging to know how to strike the right tone. While consumer spending remains strong,...

The success of your marketing campaigns hinges on having excellent, reliable data. But how can you be sure that you are working with data...

Do you always need lots of data to make your mailings seem personal? No. Take the example of MB Financial, a Chicago-based financial...

One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way to get your message in front of potential...

Everybody wants to go green these days. Did you know that one of the easiest ways to do that is to switch to digital and 1:1 printing?...

Shoppers today expect their marketing messages to be highly targeted to their wants and needs. The good news is there is a ton of data...

Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but someone’s need, fear, or...

It’s happened to all of us. We receive a fundraising mailer that includes a set of free address labels or an inexpensive bookmark. There...

With your customers being bombarded with so many different channels daily, how do you pick the right channel(s) to get your message...

Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends...

According to the research firm McKinsey, 76% of consumers say that receiving personalized communications is a key factor in prompting...

Consumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of consumers say they...

You increase your response and conversion rates by personalizing your message, whether in print or email. But "personalizing" doesn't...

When two companies offer similar products, what differentiates one from another? It’s more than the price. There is something even more...

You come home from work and discover that you received a direct mail piece. Nice! We all love mail. But then you talk to your neighbor,...

Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with...

Targeting is the foundation of any highly effective marketing campaign, but there are different ways to slice and dice your list based on...