Lexinet

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX),...

What is a “call to action” (CTA) in marketing? A CTA is specific wording motivating your audience to take a certain, desired action.

Often, buyers need more than one contact with a business before they make a purchase. Sometimes, with more complex sales, it takes an entire