Mar 2, 20212 min readContent Marketing IdeasContent marketing is one of the most important ways that people find and connect with you. You can deliver #content through print and...
Nov 18, 20202 min read4 Steps to Effective TargetingWhen creating any direct #mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for...
Aug 12, 20202 min readCall To Action - What is it and how do we use it? What is a “call to action” (CTA) in marketing? A CTA is specific wording motivating your audience to take a certain, desired action.