Does 1:1 Printing Really Make a Difference?
More and more, we are hearing about print personalization, or variable data printing, to achieve higher response rates and better ROI....
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Mar 30, 20171 min read
How Much Do Bad Addresses Cost You?
You’ve probably heard that bad addresses can kill the ROI on a direct mail campaign. But what are the numbers behind it? Just how costly...
Feb 13, 20172 min read
5 Ways to Build Your Direct Mail List
Looking to build or expand your mailing list? If so, you have more options than the standard approaches of purchasing a targeted list or...
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