7 Tips for Big Results on a Small Budget
A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to...
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Oct 162 min read
How Positive Messaging Can Elevate Your Brand
In a world flooded with uncertainty and unrest, consider something radical: Embracing positivity! Themes centered around kindness,...
Jul 171 min read
Gear Up Your Marketing Strategy for Summer Success
As the temperatures rise and the days grow longer, it's time to embrace the season of sun, sand, and strategic thinking. While your...
May 282 min read
5 Tips for Boosting Your Donor Retention Rate
The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate...
Apr 302 min read
Got Value? Find It, Market It, Reap the Profits
A well-defined business value proposition is crucial for attracting and retaining customers. This proposition communicates a company's...
Mar 222 min read
Creative Gatefolds That Get Attention
Want to get your customers’ attention? Incorporate creative folds that add dimension and interest. Gatefolds, in particular, are...
Mar 202 min read
5 Surprising Ways to Market with Packaging
Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two...
Feb 202 min read
Email: The Perfect Direct Mail Add-On
Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail...
Jan 192 min read
5 Ways to Maximize Direct Mail for Nonprofits
If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three...
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