Lexinet

There was a time when marketing was all about direct mailers, trade shows, and newspaper ads. Then suddenly, social media came, crashed...

Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is...

You have a tight marketing budget and want to focus that budget on your best customers. How do you decide which customers are worth the...

Nearly two-thirds (62%) of customers say their favorite brands treat them as individuals (Marigold, 2024). When you create experiences...

A successful marketing campaign doesn’t require a big budget. It just requires creativity and strategy. Let’s look at seven smart ways to...

In a world flooded with uncertainty and unrest, consider something radical: Embracing positivity! Themes centered around kindness,...

As the temperatures rise and the days grow longer, it's time to embrace the season of sun, sand, and strategic thinking. While your...

The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate...

A well-defined business value proposition is crucial for attracting and retaining customers. This proposition communicates a company's...